Using Content Marketing to Reach a Broader Audience
What is Content Marketing?
When we think about marketing, many of us think about radio ads and advertisements. But it’s important to remember that there are other ways to reach your audience without spending a lot of money. One way to do this is through content marketing.
Content Marketing is a form of marketing where the idea is to create and share valuable and useful content with your audience. This could be anything from prewritten articles to eBooks to infographics. The goal is to provide something that adds value to your audience’s life, and in exchange, they will reward you by sharing your content with their networks.
Common Uses
Content Marketing (CM) is often used by brands to promote their products and services. CM is a great strategy for reaching a broad audience because it involves many different mediums and can improve your Search Engine Results Pages (SERPs) increasing organic traffic.
By sharing valuable content (articles, videos, etc.) with partner sites you demonstrate your brand’s value to a new audience. Once content has been placed it often can take on a life of its own on social media channels. This helps spread your message and make it more visible.
How to Market with Content
Original content is prepared in harmony with brand standards and goals and distributed to media outlets and blogs that serve the target audience.
For example, if you sell vitamin supplements, you may write an article about how certain supplements can help with stress or natural healing. This is valuable to any audience as it’s useful information whether they buy vitamins or not. Share this content on partner sites and social media channels with a call-to-action to download the article or sign-up for your newsletter.
Branding and Quality Control
When you are creating content, make sure that it is branded and of high quality. The branding aspect means that the content should align with the overall tone and message of your company. The quality aspect means producing content that is well-written, in-depth, and interesting to readers. To be a world-class content marketer, you need to take the time to create quality and branded content.
Of course, this also requires that you have already created your brand’s mission statement and core attributes. These seemingly simple documents are often overlooked by brands in their early stages, but they play an indispensable role in informing all of your content.
Conclusion
In conclusion, it is important to create and share content that is not only timely, but also unique and valuable. A strategy where a company can provide value to multiple media partners creates opportunities to gain visibility, reach a larger audience, and improve your brand’s reputation as an authority in your field.