Government Contracting is Competitive and Growing More So Everyday.
Remember when it all seemed so easy? The allure of government contracts worth millions just waiting for your perfectly crafted bid. But alas, if it seemed too good to be true, you soon discovered the harsh reality.
The truth is, there are countless hungry business owners just like you, relentlessly pursuing those lucrative contracts. The competition is fierce, and the stakes are high.
So, what happens when you submit your meticulously prepared proposal? What does the discerning contracting officer find when they search for your company online?
Of course, you have a website – who doesn’t these days? But how does your website distinguish itself among the sea of competitors? What sets you apart from the thousands of others with similar-looking websites?
Imagine this: the contracting officer searches for your company after receiving a bid. They press the enter key, and what do they see? Your competitor’s website gleaming at the top, an enticing paid ad from another rival, and a captivating YouTube video showcasing the capabilities of yet another challenger. As they scroll down, they encounter a negative review about your company from a disgruntled former employee and a collection of unrelated images.
Will This Decision Maker Find Anything of Value About Your Brand?
Now, let’s envision a different scenario. The same contracting officer sits by their computer with a steaming cup of coffee. They hit enter, and there it is: your website and ad shining at the top of the search results. Multiple links guide them to different sections of your site, revealing your impressive capabilities, ongoing contracts, and an engaging About page.
As they continue scrolling, they are greeted with branded videos that showcase your company’s values, demonstrate your capabilities, and feature testimonials from satisfied employees and clients.
Below that, they discover your vibrant social media presence, filled with content that lauds their agency and the local community they serve.
Furthermore, mentions of you and your company adorn various news and industry websites. Some recognize you as a seasoned business expert, while others hail you as an industry leader. Third-party sites host glowing reviews of your company, and any concerns from unhappy clients or employees are tastefully addressed.
What Impression Does This Decision Maker Have of Your Brand Now?
In this alternate scenario, you had the foresight to engage Prestige Publicity and Marketing in advance. We diligently worked to control every piece of content that appeared on the first page of that search result.
Everything the contracting officer encountered was either created or influenced by us.
Over the past decade, our experience working with government contractors has empowered us to develop a comprehensive system of tools and techniques to monitor and control your brand presence and messaging.
Our system is tailored to address your most vexing challenges, ensuring that your brand flourishes in the competitive landscape of government contracting.
Welcome to The Brand Reactor System by Prestige Publicity – the solution you’ve been seeking.
The Brand Reactor System
Problem | SolutionExposure Quest
Government Contracting is Competitive
Leaders have few competitors. If you don’t establish yourself as one, you’ll continue to have more competitors than you can count.
The good news is that you can establish yourself and your brand as a leader in your industry.
Solution: Exposure Quest is our public relations outreach solution to increase your visibility and boost credibility to your brand. We create unique story pitches that resonate with online and traditional media outlets, giving you the spotlight, and demonstrating your superiority in a crowded market. We project leadership.
Problem | SolutionContent Beacon
Standing Out in the Bidding Process is Hard
Obviously, companies should carefully focus on pricing and deliverables in a contract. But few ever consider how they might make the federal agency look and feel by being associated with them. We position your brand as the perfect complement to their goals- making you the ideal prospect.
Solution: Content Beacon is our content creation and distribution service for brands with big stories to tell. We help leaders differentiate their brands through high-quality, engaging, and strategically executed content that’s consistent with their goals and targets.
Problem | SolutionSEO Activator
The Procurement Process is Hopelessly Slow
If you’re just sitting around waiting to win the contract, you’re wasting valuable time that you could be using to strengthen your brand. You have an opportunity to make good news for yourself and prove to onlookers that your company if the best option for the job!
Many contractors have no presence online if a contracting officer searches for them. Don’t let that happen to you. At Prestige, we paint an ideal picture of your company that is aligned with the interests of the agency awarding the contract
Solution: Don’t wait to be discovered. Our SEO Activator System is a powerful suite of tools and techniques developed to ensure your website is optimized to make decision-makers find you on Google. We also offer retargeting programs that allow you to keep your brand in front of these leaders at all times.
Problem | SolutionSocial Beyond
Even if you Win, Another Company Might Protest
Don’t let yourself look like a pushover. You have the power to show the world your capabilities and discourage bid protests from envious bullies.
We believe it’s true that “a bully wants to beat somebody; he doesn’t want to fight somebody.” –Andrew Vachss.
Project strength and the ability to put up a fight by displaying your capabilities online.
Solution: Social Beyond is our content strategy specifically designed for this challenge. We leverage visual social media platforms not only to interact with the community and agencies, but to project your company’s competence and experience.
Problem | SolutionAlignment Scout
Maintain Alignment and Protect Your Reputation
If the only thing you got from our services is targeted, brand-specific content directed at your target government agency, you’re already lightyears ahead of the majority of your competitors.
But it’s a dog eat dog world. Disgruntled employees or unethical competitors can make inroads into your brand presence and make exaggerated or unfounded attacks on your good name. You need a constant eye patrolling your online reputation and addressing embers of accusations before they become wildfires of slander.
Solution: Alignment Scout is our reputation management service for brands. After aligning your brand’s values with the interests of government agencies, we monitor your reputation in real time to address any negative reviews or reports. If we can’t fix it or have it completely removed, we can quickly respond before internet mobs rally behind a baseless attack.
Your brand is what other people say about you when you're not in the room Jeff Bezos
Please Note. We Are Only Working With Contractors in Specific Industries to Avoid In-House Competition.
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